Predictably Irrational explores the hidden forces that shape our decisions and behaviors, revealing how our irrational tendencies often lead us astray. Through a series of experiments and real-life examples, Dan Ariely challenges the traditional economic theory of rational decision-making and offers insights into how we can better understand and navigate our own irrational tendencies. This thought-provoking book sheds light on the complexities of human behavior and offers practical strategies for making more informed choices in our personal and professional lives.
