Nudge by Richard H. Thaler explores the concept of “choice architecture” and how small changes in the way choices are presented can have a big impact on decision-making. Thaler and co-author Cass Sunstein argue that by understanding human behavior and biases, policymakers and organizations can nudge people towards making better choices without restricting their freedom. The book offers practical examples and insights on how to use nudges to improve outcomes in areas such as health, finance, and the environment.
